The Player's Cup
Super Bowl VIP Event

Project Overview

The Player’s Cup was an athletes’-only golf event during Super Bowl Week 2018. Held at the ultra-exclusive Shadow Creek course in Las Vegas, it was a high stakes tournament, with over $1 million in prize money.

The weekend combined the best of golfing, entertainment and Vegas lifestyle, with the ultimate in personal concierge services. Betting pools, scramble tournaments and a $2 million hole-in-one contest all appealed to the players’ desire to compete and win.

The weekend was rounded off with a series of private events and a players’ only party and EA Madden competition at one of Vegas’ most exclusive private clubs.

Project Overview

The Player’s Cup was an athletes’-only golf event during Super Bowl Week 2018. Held at the ultra-exclusive Shadow Creek course in Las Vegas, it was a high stakes tournament, with over $1 million in prize money.

The weekend combined the best of golfing, entertainment and Vegas lifestyle, with the ultimate in personal concierge services. Betting pools, scramble tournaments and a $2 million hole-in-one contest all appealed to the players’ desire to compete and win.

The weekend was rounded off with a series of private events and a players’ only party and EA Madden competition at one of Vegas’ most exclusive private clubs.

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