RF Marketing has developed the consumer and financial models for some of the world’s greatest sports stadiums, including AT&T Stadium in Dallas, U.S. Bank Stadium in Minneapolis and the LA Rams new $5b stadium project in Los Angeles.

As the firm seeks to expand its practice, this deck was built to communicate several critical points:

1. Changes in how fans watch and engage in games has necessitated a sea change in what stadiums must deliver.

2. As a result, stadium price tags are now $1b and up.

3. This has radically changed the economics of stadiums, including their programming, financing and payback periods.

4. Therefore, stadiums must now be conceived and built using a deep, data-driven model which can predictively program seating, events and amenities – and attach them to accurate ROI’s – before architects put pencil to paper.